Organization an Amazon PPC campaign can be a very profitable method for sellers to drive substantial sales for their product, increase the potential for more reviews, and boost visibility for new-fangled Amazon Sponsored Products.
Structure Your Amazon PPC Campaign:
- For every Product for Amazon Dropshipping (ASIN), you will generate two campaigns; one automatic campaign and one manual campaign.
- Create your automatic campaign first and let it run for one to two weeks minimum.
- After you have collected a sensible amount of data, download your Search Term Report. Go through it to locate your high convert keywords to add into a new manual campaign.
- For your manual campaign, you will desire to create three separate Ad Groups (for each keyword match type); one for Broad Match, Phrase Match & Exact Match.
- Set the time and resources for your automatic and manual campaign. For your manual campaign, you will also want to situate the daily bid; start with the estimated bid provided by Amazon and adjust consequently.
Amazon Keyword Research Tool:
Use Sonar (free Amazon product research tool) to rapidly scale your list of relevant keywords. Type in a keyword related to your product and pick the most applicable keywords from the results.
Sonar will exhibit a search volume estimate for each keyword proposal. This will help you to quickly identify the important keywords you will want to add to your manual campaign.
You can also copy and paste the long-tail keywords you have recognized in your Search Term Report into Sonar, which will then produce an expansive list of relevant keywords, which you will be able to export via Excel and add into your manual.
After four to six weeks, it will generally become obvious which keywords perform better than others. At this point, you will desire to gradually reduce bids for the non-converting keywords you have identified.
Learn to Optimize Your CPC Bids:
Once you have set up an ad campaign for your Amazon product, you will need to study to optimize your CPC bids, keep your ad spend in check, and avoid bidding on keywords that are doubtful to convert for them
Sellers need to appreciate that testing your bids is at the core of Amazon optimization to optimize, and you can only optimize your bids if you have collected sufficient data to make informed decisions on whether you should lower/increase keyword bids.
Guidelines for Amazon CPC Optimization:
- If your actual ACoS> target ACoS, it means you are spending too much, that is you should lower your bid to test whether you can lower your ad spend without it affecting your sales.
- If your actual ACoS< target ACoS, it means you have an additional budget to spend, that is you should raise your bid and test whether your ad reach can expand exponentially.
- If your keywords are not receiving any imitation, check the product category and make sure that it is accurate and that you have the keyword integrated into your listing or backend. If your product category is accurate and the keyword is included in the listing. Then you will want to begin increasing your bid, to test whether a higher bid can make the keyword vigorous.
- Keywords that do not generate any sales over a longer era of time, and remain unprofitable even after the keyword bid is lowered, must be removed from your manual campaign and added to your negative keyword list.
Importance for amazon PPC advertising sellers :
For Amazon sellers, it is important to invest the time to learn how to structure your PPC campaigns correctly on Amazon. This becomes censorious as your product volume grows, and you will want to have an optimal ad campaign structure in place which you can simply scale to maintain the growth of your Amazon product listing optimization.