An Amazon PPC campaign can get attractive challenging to plan, implement, and maintain if you do other Amazon-related tasks. The ordeal to optimize PPC campaigns in Amazon can be discouraging, but with enough resources, it can be possible. You may use the Amazon PPC campaign structure to set your advertisement in place and improve your present campaigns.
Amazon PPC Campaign:
Amazon PPC is the advertising stage of Amazon, giving sellers and advertisers an opportunity to increase their brand awareness, improve organic ranking, reach audiences, and reach income goals. When executed perfectly, it will outperform competitors in a similar product type.
Amazon PPC campaigns are categorized into Sponsored Product, Sponsored Brand, and Sponsored Display ads. Sponsored Products are ads that hold a product listing. On the other hand, Sponsored Brands are ads that showcase an entire brand and three products that it is currently selling. Shoppers can locate these ad types in product pages and the Search Results page in Amazon as a shopper inputs a keyword. Meanwhile, Sponsored Display ads are product listings that audiences can observe on and off Amazon.
Setting Up of your PPC Campaign on Amazon:
Now that you have selected your PPC campaign, you need to set it up. Here is a basic list of steps you can take in setting up:
- Go to your Amazon Seller Central account, though over Advertising. There, you will notice the Campaign Manager. Click on it to modify your PPC campaign.
- You will have to charge up the Campaign name, Average daily budget, Start and End Dates, and Targeting Type (automatic or manual).
- Then is to input the ad group name. You can have multiple ad groups in a solo campaign.
- Then, decide the product to advertise for this campaign.
- After that, you will have to affirm your bid.
- The next step is to choose the keywords. You may either confirm the suggested keywords by Amazon or provide your own keywords.
- Click Save and Finish.
Key Performance Indicators for Your Amazon PPC Campaign:
Like its definition, sales refer to the total amount of money you produce while running a PPC campaign. However, take note that sales do not submit to revenue because those are not synonymous with each other.
Spend means the amount of cash you have paid Amazon for a certain keyword or ad campaign. Therefore, ad spend is fundamental in measuring whether you are actually profiting from your PPC campaign after Sales are taken into account.
ACoS (Advertising Cost of Spend):
Arguably the most significant key metric in Amazon PPC is ACoS.It refers to the amount of money consumed per $1 revenue. In Profit Calculators, it is considered as: (ad spend ÷ ad revenue) x 100. For example, if you spent $0.1 in advertising to gain $1 of revenue, your ACoS is 10 percent.
This data is reported to you by Amazon listing optimization and is used to calculate CTR, also a precious key metric in assessing Amazon PPC advertising. The number of impressions is how frequently your ad is shown to the shoppers when they search for a keyword. Generally, the higher the impression, the superior.
CPC refers to the amount of money the advertiser pays to Amazon all-time an ad is clicked using a certain keyword. The general rule of thumb is that the most popular the keyword, the higher the CPC due to the competitiveness of bids declared by advertisers of a similar keyword.
CTR (Click-Thru Rate):
CTR is the metric for the association between clicks and impressions. For example, CTR may say how appealing your product listing or PPC ads are to the shoppers. CTR can be considered by using (number of clicks ÷ number of impressions) x 100.
The days of you annoying to figure out things related to Amazon PPC campaigns are over. It is not too delayed to optimize your Amazon advertising campaigns. It would be greatest if you had a partner with an excellent track record in PPC management, and Seller Interactive is the right choice for you. Seller Interactive has been handling numerous Amazon PPC accounts with its teams of qualified Amazon PPC experts.