Whether you are a new or regular Amazon seller, account suspension is something you may have to deal with. Amazon Account suspension is a typical problem multiple sellers face, and reinstating your account can be an overwhelming process.
While Amazon is pretty upfront about its rules and regulations, many sellers are surprised by their performance suspension. Between the inability to sell your Products On Amazon and the resumed storage costs, Amazon seller account suspension can cost you thousands of dollars in lost revenue. Even worse, the time, power, and money you invest trying to get your account back in a good place can be draining.
While skilled Amazon appeals professionals like Appeal Wizards can ease the stress of New seller account suspension, you should do your best to avoid a suspension entirely. Before we dive into some practical ways to control Amazon account suspension, let is do a quick recap on the basics of Amazon account suspension.
Understanding Amazon Seller Account Suspension
Amazon seller suspensions happen when the eCommerce platform removes your selling privileges because they believe you have broken one of their policies. The direct causes of account suspension are:
- Poor performance
- Policy violations
- Sale of restricted products
- Owning and using multiple seller accounts
Suspension does not just create a headache for sellers — it can result in thousands of dollars in lost sales, employee wages, and destroyed storage and supplier fees. As sellers try to handle account suspension and work via the appeals process alone, the amount of lost revenue can be damaging.
Here is a quick look at the four kinds of Amazon seller account interruptions
1. ASIN Suppression
Before Amazon Brand Approval revokes your selling privileges completely, you may experience an Amazon Standard Identification Number (ASIN) suppression. When your ASIN is hidden, it is still in the Amazon database, but you cannot personally sell the product.
Amazon Account suspension occurs when they feel you have violated their terms and conditions or seller guidelines. Unfortunately, Amazon is not always straightforward with your reason for suspension. If they supply a basis for suspension, you can respond with a plan of action letter that details how you will address the issues. While most sellers can get their suspension changed, some accounts move to the next level of escalation.
3. Plan of Action Denial
Even the best plans of action (POA) can get rejected. If your POA is rejected, do not panic! You can rewrite your POA and resubmit it to Amazon as an attraction. While there is no set limit for the number of times you can demand, the longer it takes to reinstate your account, the more money you lose. If your POA is rejected, talk to an attractions expert for help before your account transfers to the next level of escalation.
Having your account banned is the worst-case system for Amazon sellers. Once you’ve been banned from the platform, Amazon will not extend address your correspondences or accept new appeals. While it may be likely to create a new account, Amazon is generally very good about recognizing new seller accounts from those who have been previously banned.
Now that you comprehend how Amazon seller account suspension works let’s examine some tips to help you avoid a suspension altogether.
5 Tips For Amazon Seller Account Suspended
While innumerable horror stories spread the internet about account suspension, Amazon is transparent in its rules and regulations. If you exactly follow these guidelines, you should be safe from account suspension. Even, here are some additional tips to protect your income:
1. Educate Yourself
We’ve all heard the saying, “the more you know” — this is certainly true with Amazon sellers. An easy way to avoid Amazon seller account suspension is to apprise yourself of the rules and regulations the platform sets for sellers. In extra to the rules and regulations, you agree to during your account creation, Amazon guidelines are periodically updated.
2. Have the Right Documentation
Before you open your seller account, make sure you have all the necessary paperwork. Paperwork needs to be filled out clearly and accurately before you upload it to your Amazon account application. Take time to make sure all documentation is clear and easily visible when you scan it into your computer.
3. Watch for Warnings
In most cases, Amazon warns you about your seller status before suspending your account. Don’t ignore Amazon notifications. Respond professionally and respectfully to any buyer objections. Keep open lines of communication with Amazon when you get an account warning. The more attentive and responsive you are, the less likely you will deal with an account suspension.
4. Be Proactive and Honest
One of the best ways to measure your Amazon seller account’s win is through customer satisfaction. Can any best products for Amazon that seem to be creating problems or negative feedback from buyers. Be proactive in informing customers about possible inventory issues, shipping delays, and out-of-stock items. List your product descriptions, shipping times, and return/exchange policy indeed.
5. Manage Your Metrics
The Amazon Seller Central dashboard is a great tool for sellers to achieve insight into their account health. Metrics are important markers that tie your customers’ overall knowledge to your account success. Pay awareness to the data to ensure you consistently meet Amazon’s seller account criteria with the following:
- Negative feedback <5%
- Order defect rate <1%
- Pre-fulfillment cancel rate <2.5%
- Late shipment rate <4%