Amazon Brand ApprovalGuide on How to Build Brand and Protect Amazon Products

Guide on How to Build Brand and Protect Amazon Products

Amazon is such a great eCommerce platform that helps you cultivate your business and grow your sales. However, some of you may wonder how such a big platform could help you protect your business and, more importantly, Protect Amazon Products from harm. Some of you encounter different black hat methods such as listing hijacking, counterfeiting, and even spam reviews on your listings.

Start Selling your Products on Amazon

When you start your own business, part of you worries about how much capital you need to put out your products in the marketplace. But you may not need a huge amount of capital, as you can always begin with less than $500 and start sourcing the materials for your items. After which, you may then begin your production process and create the listings on Amazon.

Before you start creating listings about your products, you need to create your account first. Make sure the details you fill in are accurate and match the details you have on your IDs. When the time comes that you’ve flourished, you may now upgrade to a Pro account and ensure the increase of your sales even more.

What do you need to do to start your Amazon FBA business?

To make your business flourish, there are different steps that you need to take on or do to ensure that you’re on the right track in increasing your sales. Follow these steps to your success!

Protect Amazon Products

1. Create your business plan

To secure the growth and stability of your Amazon FBA business, you need to plan out how you want your business to be in the long run. Your business plan must be well thought out and includes your business mission.

When you create your business plan, make sure to include everything and anything under the sun that might be relevant to your progress.

2. Choose your niche wisely

For you to flourish on Amazon FBA, make sure you find a suitable and profitable niche for your business. Finding and crafting products that suit your niche will pave the way for you to earn more and even be the best in your chosen industry and niche.

3. Begin your market research

Once you discover your niche, it’s time to move on to the next step: start your market research. This not only involves finding information about your target market but also knowing if there are other sellers like you who sell the same product you plan on selling. This helps you gain a competitive edge and look at things differently.

4. Finding the right suppliers for your business

Right after communicating with your potential suppliers, some of them would feel curious as to how you plan on moving forward with your business so they will communicate with you. Some look into online suppliers because of convenience or the location.

Just remember these:

  • Beware of scammers
  • Identify and pick the best one for your products
  • Constantly communicate with them
  • Ask if they need a minimum quantity for orders, shipping fee, mode of payment, and even other details that will help you decide

5. Place your orders

When you already set your heart for a supplier that works best with your products, make sure to place your orders. Remember that this is the first time you’ll be placing orders, so make sure you don’t go overboard with the number of items you’ll order.

6. Create your own Amazon account

The next step is to create and register on Amazon for your account. For starters, you can settle for the free account first, which is the individual seller. You won’t get charged up until you sell your products on Amazon. The cost will be around $1 for every item you sell on the eCommerce platform.

7. Start composing your product listings

After creating your Amazon account, the next thing to do is to create product listings for your items. When you create your listings, you will encounter various terms, such as product title, description, and using high-resolution images that will help in your product listing optimization.

8. Manage your inventory well

Amazon FBA sellers such as yourself need to check on your inventory to make sure that you still have items to sell. When your items sell like hotcakes, they will most likely get sold out quickly. Your customers and other shoppers may feel different if they see your listings and products sold out for weeks and it’s what they have been wanting ever since.

9. Request for customer feedback

Most of you already know that customer feedback plays an important role in your business. It builds the trustworthiness of your brand and encourages more shoppers to check your items out. When they see high ratings and even good feedback, they will likely buy your products more than ever.

10. Optimize your listings

As you deal with your business operations, check how your performance has been and observe how the market receives your products. One way of improving your sales and driving traffic is to optimize your product listings.

What do you need to know about selling your Amazon products?

With Amazon, more and more sellers like you feel enthused about putting up their own business. Not only is it convenient, but it also helps you manage your inventory and even lets you reach more people. However, things get competitive on Amazon, especially since brands are using the platform too and other sellers with the same products as yours.

Now, before we take another deep dive about selling and protecting your items on Amazon, it’s best to learn the basics about using the great eCommerce platform.

What problems do you encounter with Amazon?

Most of you will worry about what problems you will face when you start selling on Amazon already. Some of you think that logistics will pose a challenge, especially for international shipping. Now, let’s talk about the potential problems you may encounter on Amazon.

Unauthorized sellers

Some of you think about the sellers that sell fake products or are present to scam customers to get what they want. Some businesses are not directly connected with a brand and just find their way on Amazon and start selling there.

Lack of control and price transparency

You and your shoppers will always be able to see and observe what’s happening on Amazon. If you always search for specific items, you’ll observe if there’s a price hike or even if it went on sale. Sometimes, you’ll engage in a conversation with fellow sellers and would feel that you seemingly can’t buy on wholesale because there’s a small increment on Amazon.

Protect Amazon Products

Just as the year started, your mind wanders about the different strategies on how to protect your Amazon products. At the top of your mind, you want to protect your products from counterfeiting, hijackers, or even baseless trademark complaints. Protecting your products means improving your organic discoverability and conversion. So, where do you begin to protect Amazon products?.

Trademarks Protect Amazon Products

A trademark is defined as a brand name. It is a service mark that includes any word, name, symbol, device, or combination as a means to identify a specific product or service that belongs to one seller or business.

How to register a trademark?

Another method would be utilizing a turnkey service to register your trademark. This may cost more since you will collaborate with a service provider, but you will worry less about dealing with the USPTO. Fees will be around $440, which will go to the government to register the name.

What benefits do you get?

  • You may add the ™ logo in the title of your trademarked products. This gives your items more credibility than shoppers look for.
  • Easily register with the Amazon Brand Registry program. It gives you priority when you want to remove counterfeit products that use your brand.

Amazon Product Listing Optimization

As your business grows, your listings gain traction and more and more people see those. Yet, even if you see high click-through rates and low conversion rates, these affect the performance of your business. These occur when you fail to give time to optimize your listings.

How to Optimize your Product Listings?

  • Use high-resolution images
  • Optimize your product titles
  • Use bullets to help your customers browse quicker and absorb information easily
  • Write your product description well


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