Amazon Brand ApprovalGetting Amazon Brand Protection Services: Ways to Protect Brand

Getting Amazon Brand Protection Services: Ways to Protect Brand

As a seller on the platform, you should know how to protect your brand on Amazon. You should complete it a point to constantly put your brand first before anything else. You can employ the help of those who offer respected Amazon brand protection Services.

But before getting the use of these services, you have to ask yourself, “Why is it necessary to sign up for Amazon brand protection services?” The solution fibs in the different classes of spells that you power experience on Amazon.

Kinds of Attacks Encounter

No matter how much Amazon tries to support the platform safely through its terms and conditions, there will always be unscrupulous sellers. These are the sellers that use black hat methods as their primary Amazon business marketing plan. This is the primary reason why you should invest in getting the right Amazon brand protection services for your business.

Here are some of the tasks that you should be mindful of:

1. Hijacking or piggybacking on your listings

Bringing your listings hijacked and understanding that someone is piggybacking on your listings are some issues that you may have to go around. Both scenarios happen when another seller pockets the Buy Box from you by selling a counterfeit of your product. You should be alarmed by this since you’ve put much effort into making certain that you obtain everything right.

From accomplishing product research to sourcing fabrics and suppliers to making the listings, all of these are all fruits of your difficult work, and for somebody to just steal the opportunity away from you just because they have some ripped-off understanding of what you are selling is alarming.

Amazon Product Research

2. Copyright infringement

You may not know this, but certain dimensions of your product listings can be copyrighted. This usually contains your product description, photographs, and packaging design. Those piggybacking on your listings would just copy and paste your product reports and photos.

Some sellers would take your product packaging and try to create it on their own. These assets may seem ordinary, or you might think that your sales aren’t directly affected. Nevertheless, you should understand that these can greatly impact your sales. It is also important to remember that Amazon won’t be of any use to you when you’re faced with these kinds of situations.

3. Trademark infringement

Aside from copyright infringement, it is also feasible for your listings to go via trademark infringement. A trademark is what represents a brand. Your help, such as your brand name and logo, is usually a part of this. Also, this might not seem like a major factor influencing your sales, but all of this helps determine your brand.

Your brand’s identity may be infringed, and you should be hands-on when it comes to dealing with this kind of situation. Getting your name, logo, and items trademarked will stop someone else from using them. It is also a part of the procedure if you like to sign your products under Amazon Brand Registry.

4. Patent infringement

There are two kinds of patents that you may receive for your products. One is for utility and the further for design. A utility patent protects how the item is utilized and how it works, while a design patent protects what the product examines.

Sellers on Amazon may try to copy your products and market them as their own. If you have the patents, then you should file a claim against the seller. To do this, you can use Amazon’s Patent Neutral Evaluation Service, which will make use of an impartial party to decide the truth of your claims.

5. Someone Files a false IP infringement claim against you

Another black cap Amazon business marketing strategy is to file a fraudulent IP infringement claim. It sounds like a rather weird situation to be in, and you power be rescinded by your feelings at first. Nevertheless, it’s best to tackle the situation properly and professionally. To do this, you can perform with a respectable Amazon brand protection service. These are the experts in tackling such problems. At least, when you’re working with them, you’re guaranteed that the case will be dealt with professionally.

Amazon Brand Protection

Things You Can Do to Protect Your Brand on Amazon

While there is a growing list of all the potential explanations why you should take aggressive measures to protect your brand, there are multiple things you can do to protect your brand on Amazon.

1. Work with an Amazon Brand Protection Service agency

One of the most intelligent things that you can do is to work with an Amazon brand protection service agency. They are the professionals that you should pursue help from. You can hope that they will track down the current listings on Amazon to see if your listings have hijackers or piggyback sellers.

2. Apply for Amazon Brand Registry

As a seller on Amazon, you would think that the company has got your back. For most domains, they can help you out. However, you have to make sure that you register your business with Amazon Brand Registry. This will serve as your first line of defense. At least, in this way, you are sure that you have that layer of protection. Yet, in some cases, this won’t be adequate.

3. Control your distribution actively

One of the possible reasons why you might be dealing with unscrupulous sellers is that you don’t closely monitor who you’re offering entry to your products. This is true, especially if you are allowing resellers to sell your products. You must be in contact with them, and you should near monitor their listings, as well. Take note that customer service is a key priority for businesses and you should use help desk software to manage customer support requests.

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