Product launches are nerve-wracking, even though you’ve finished all the “how to launch a product on Amazon” tutorials and essays online. You’ve done everything you can before going live, like sourcing a great product, creating a listing, and setting up promotions. But how can you be so sure that you’ve done it right?
Mistakes are inevitable, particularly if you are Launch Product on Amazon a rookie seller, or even a veteran who likes to launch a newly invented product. These mistakes can stop your product from getting a proper ranking, or worse, Amazon may kick you out of their platform.
Here are the common Amazon product launch errors and how to avoid them:
Wrong Estimate of Launch Duration
You have witnessed an impressive spike in sales within the first few days. Is it the right time to stop the launch and start selling your product at full price? If you do this, you won’t gather enough thoughts and make up a sales history to rank your products.
On the other hand, a long launch time, say, more than a week may damage your inventory and profitability. Amazon also alerts sellers who intentionally abuse their advertising programs to get higher rankings or sales.
So what is the sweet spot? The perfect launch duration is seven to nine days, which lets you build up your product at the right place.
Redirecting Customers to an Incorrect URL
Product Hunting technique that pushes traffic to your product on Amazon is just placing the URL on your social media posts or website.
Here is what you should do to get the right URL:
- Go to your storefront.
- Search the item you like to promote.
- Copy the URL in the navigation bar and paste it on the post.
In this way, you can rest guaranteed that the URL links to the item you are offering.
The Product was not Tested Thoroughly
Product testing can carry much time, yet this is essential to avoid risking your launch and your future on Amazon as a seller. So you have to make sure that you are selling a high-quality product that passes applicable standards, or else you will be risking your selling requests on the platform.
It would be better to hire a third-party tester to perform this task and provide impartial reviews about your product. Luckily, Amazon FBA launch benefits can give you expert advice and advice on how to enhance your product before launching it on the marketplace.
Discount on the Product is too High or Low
Since your product is still new, you have no option but to sell it at an “introductory price,” also understood as a discounted price. And take note, customers love disregarded products. But what is the correct discount rate for a product launch?
You can determine the correct discount rate by studying the demand and favor of your product. For instance, if your product can sell like pancakes, then opt for a lower discount. But if it isn’t popular or with low demand, place a higher discount to convince people to buy your product.
No Maximum Order Quantity on Coupons
This is one of the items you should never forget when making coupons. Understandably, you need to be “generous” during your launch since you’re just starting. But not to the point that you are giving away your whole list.
That is why it is essential to set the Max Order Quantity when putting up a promotion. Set a limit by specifying one customer to one item per coupon. You may squeeze this parameter in your Seller Central account or via an Amazon launch service if you are using one.
This is a newbie mistake you should not miss as you proceed with your launch.
Asking For Positive Launch Product on Amazon Reviews
Requesting positive feedback from your customers or asking your friends, colleagues, family, or relatives to leave 5-star ratings and reviews will break your account and may even make you an Acount suspension. Likewise, incentivizing reviews are also prevented.
It’s attractive since good thoughts can get you a lot of your customers’ interest and sales, but there is no way you could game or hack the design. Amazon will never take such malicious activities in its marketplace.
Alternatively, you can enroll in the Early Reviewer Program, which enables customers to leave feedback for new products. After scanning a product, Amazon rewards the customer with small recognition of $1-3 Gift Cards. But take note that the Early Reviewer Program will cost you $60.