Amazon is now the world’s leading online market, which hosts millions of sellers and caters to a group of buyers. Every day is a possibility to make a sale, and even just a day of suspension can readily paralyze your business. Although no seller would like to lose sales and a whole day of business operations, there are things that vendors unintentionally do that get their Amazon seller account suspended.
Down are the most typical causes for suspension and how to demand an amazon seller suspension.
1. Creating Multiple Accounts
Amazon exactly enforces a “one seller account per person” approach. They can draft and compare account details through bank information, tax details, and addresses. Amazon can even choose computer URLs, so sellers should be cautious of creating other sellers’ log-in through their computers. Yet, there can be examples where a seller would need a separate Amazon FBA seller account. In these circumstances, Amazon would allow multiple seller accounts under one person, given that that person has observed the process and has raised enough reason for the market for another account.
2. A Listing Was Reported As Counterfeit
A fake report can happen due to two reasons. First, the buyer was unhappy with the product and wanted a repayment. The buyer would convey the product as fake even though he received a real one.
The double issue is due to hijacking. Kidnappers and forgers are, unfortunately, all over the Amazon marketplace. They would copy your Product listings, including the photo, text, and bullet points, and lure customers through lower prices. Buyers would be enticed to purchase the product because of the price and will be surprised when they obtain a fake product. Even though you are innocent, the buyer may incorrectly report your original listing as fake.
Although these two conditions are out of the seller’s control, Amazon takes the selling of inauthentic products especially and would take down your account without any second thought once they receive a report.
3. Poor Seller Performance
Amazon focuses on giving the best assistance to its customers. This is why the e-commerce site attempts its best to enable third-party sellers to stick to a specific bar. Underperformers will receive sanctions like suspension. Fortunately, perfect seller performance isn’t that hard to maintain. You just have to make sure that you religiously abide by Amazon’s guidelines, respond to questions promptly, ship orders on time, and maintain a good standing through reviews and ratings.
4. Copyright Infringement
Stealing of intelligent property is punishable by law, and not just by Amazon. When putting up listings, it is best to use photos that you have personally handled, or use royalty-free photos. Text and bullet points should also be authentic. Should you want to quote from others, make sure to credit the source properly to avoid plagiarism problems.
Copyright infringement is one of the most serious offenses on Amazon and is also one of the hardest to settle. This is because Amazon would need you to resolve the issue with the outer party. This process is beyond Amazon’s control, so whether your seller account will be reinstated or not is debatable.
5. Selling Of Prohibited Items
Amazon has a stringent policy regarding which items can be traded on the platform. Amazon is also very keen on correctly labeling these products. You can sell used or preloved items on the website, but be sure to select so the buyers can manage their anticipations, or else, the products could be registered as fake. The list of restricted items may be updated from time to time, so it is most useful to go through Amazon’s policies regularly.
How To Appeal An Amazon Seller Account Suspended?
To provide you with an outline of what to expect, let’s go via the suspension and reinstatement procedure. You will preferably be issued a 30-day notice before your seller account gets suspended. Take note that the exact reason for the suspension will not always be informed. You can still use the time to consult an Amazon attorney or other Amazon experts to create a complete plan of action.
You will have to send the suspension appeal letter to Amazon within 30 days. During this time, some of your seller rights would be suspended. After presenting the appeal, you must wait for the determination of whether you get reinstated or not. In point you get rejected, you can try to send another request. The worst-case scenario is you’ll get permanently banned from the Amazon marketplace.
Get My Amazon Account Reinstated
There is only one way to get a level Amazon seller account reinstated: write a definite plan of action. Amazon will be able to see if you ignore the suspension notice and create another account. Recall that one of the grounds for suspension is creating multiple accounts.
Going back, a plan of activity is something that you need to submit directly but is also something that you cannot write haphazardly. In writing your suspension appeal letter, the next points should be included:
1. Acknowledge the problem
When writing your appeal, make sure that you identify the problem. Denying the problem or putting the blame on others does not sound like something that would come from a promising, stable business, and could lower your probability of getting reinstated.
2. Explain your solution to the problem
After realizing the cause, describe the industry you have taken to fix and address the problem. You can give proof that you are a legitimate and responsible seller. Rewarding your good record will give you more credibility and would better convince Amazon that the basis for the suspension is a separate case.
3. State how you plan to prevent the same thing from happening again
Lastly, describe how you plan to stop the same thing from happening. Note that Amazon receives thousands of letters every day, so it’s best to keep it as short as feasible. The use of shot points and keywords can help create your appeal easier to read.