Amazon Product ResearchTools That Help to Find Wholesale Products to Sell on Amazon

Tools That Help to Find Wholesale Products to Sell on Amazon

Online sellers have a variety of Amazon sales models to choose from, and one of the numerous popular is wholesaling. However, the difficult part is finding wholesale products to sell on Amazon. Don’t stress because we’ve got you protected. In this essay, we will examine how the wholesale business model works on Amazon, why it is lucrative, the best tools to find wholesale products to sell on Amazon, and how you can select the right product for your wholesale business.

Amazon’s Wholesale Business

Amazon wholesale business is the act of purchasing a bulk of products straight from manufacturers or distributors and reselling them as separate units on Amazon Marketplace. Like any different business model, you need time, money, and killer marketing strategies to sell wholesale on Amazon.

Benefits of Starting a Wholesale Business on Amazon

Selling wholesale on Amazon might be daunting at first, but it is useful in the long run. Despite the complex process, it has the following benefits:

  1. You don’t have to create your listing, which would require expert copywriting skills. Rather, you only need to add value or an irresistible offer on the brand’s existing product listing.
  2. It lets you sell well-known brands.
  3. You’re not building a brand from anything. It has an ancestral reputation across different marketplaces.
  4. If you’re selling established brands already loved by consumers, you only need a little push to ramp up your marketing endeavors.
  5. Expect stable sales due to the brands’ favor and high demand.
  6. You can supply your product inventory at any time.
  7. You don’t have to pay time introducing the brand to the market or building a customer base.
  8. Your chosen brand has Amazon’s seal of acceptance, which means less Buy Box competition.
  9. It saves you from having to fill or create more stock of the product. All you have to focus on is the selling part.

Wholesale Products to Sell on Amazon

Tools to help you find wholesale products to sell on Amazon

It will be a good head start if you narrow it down to Amazon’s best-selling products. But best-selling does not always mean popular. We mean best-selling in the sense that these products are good enough to jump-start your wholesale business.

Here are the tools to help you in your search.

Helium 10

You may compare this website’s product research tool to a swiss knife. Helium 10 has several tools with other functionalities. One worth saying is the Black Box, Helium 10’s product finder and product research tool. It uses smart filters to search by price, the number of sellers, product category, and estimated monthly sales revenue.


It is an all-in-one instant product research tool that lets you obtain the Amazon Standard Identification Number (ASIN) and the listing’s title description. Do you want a broader search base? AMZBase allows you access to other search machines such as Google, eBay, AliExpress, Alibaba, and CamelCamelCamel.

IO Scout

In just a few clicks, IO Scout’s Amazon Product Finder helps you gather complex product data and trends. Moreover, it can save you from math problems with its integrated FBA Calculator and Sales Estimator. It also destroys the hassle of searching all over again because it can save your existing filter. In case you like to go offline, Amazon Product Filter can export up to 20,000 rows of spreadsheet data.


Readily brainstorm and determine potential brands with AMZScout’s web app. If you want to conduct comprehensive product data research, the web app arrives with 44 advanced filters that you can tweak. It provides you an option to enter a keyword or product ASIN to start your search. Again, the web app can track the historical data of a product to decide if it is cost-effective.

Unicorn Smasher

The tool’s brand name might be misleading, but this free tool from AMZ Tracker can help you choose a product with ease. Unicorn Smasher delivers a comprehensive report contained in a single dashboard. You don’t have to install clunky software because this is only a Chrome extension.

The search starts right on the Amazon website. After entering your chosen product in the search box, hit Enter and then connect on the Unicorn Smasher icon on your browser. It will show a small window with the results. Click Add to Dashboard for a more comprehensive view.


SellerApp’s Amazon Product Research Tool uses product intelligence capabilities to supply you with useful data shown in one dashboard. This product sourcing app has over 35 million products in its database, so the options are limitless. On top of that, SellerApp offers free tools to help you find keywords, check the rate of your listings, calculate the sales of your products, and more.


If you want to find wholesale products by category, ZonGuru has a product research tool called Niche Finder. It lets you find the correct products by selecting a class in easy mode or advanced mode. Select the easy mode if you do not want to set filters, and then select the appropriate business metric. It has three industry metrics: Easy Starter, Business Builder, and Big Hitter.

Tools That Help to Find Wholesale Products to Sell on Amazon

Jungle Scout

It is a useful tool for both first-time sellers and seasoned merchants. Aptly called Product Database, it can sift via over 70 million products filtered from the Amazon record. Alternatively, you can use its Keyword Scout, which returns not only high-ranking keywords but even ASINs. Product Database, meanwhile, can keep track of your products and your competitors for a quick comparative analysis.

If you are not data-driven or get easily discouraged by numbers, visit the Amazon website and follow these steps.

  1. Go to
  1. Scroll down until you dot the Amazon Top Sellers team and click See More.
  1. It will direct you to the International Best Sellers page. On this page, you can modify your search by type or branch listed on the left pane of the window.

Another industrialization tool you can use is the Amazon web services marketing plan. Although it is not the same as the tools overhead, it has numerous features that will make your job much more comfortable. Also known as Amazon Marketplace Web Service, it is an API that allows you with the following:

  • Inventory management
  • Order management
  • Reports management
  • Creating and checking the quality of inbound shipments
  • Outbound shipment management

Factors To Consider in Wholesale Products to Sell on Amazon

Now that you have the right tools for your removal, how do you determine which products are profitable? Don’t let your precious data go to waste, and view the following conditions:

  • does not sell the product itself.
  • The manufacturer is not the immediate seller of the product.
  • It’s not a seasonal product.
  • It has the potential to have a high monthly sales magnitude.
  • It is politely priced to make profits.
  • The product is still in demand.


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